They provide its users (your prospects) with THE best experience possible. Well, they do exactly what it is that Google is optimizing for… It’s a lotta work…but these little puppies drive Google wild!Īnd get ’em hotter than a honeymoon hotel room. Then, write one super-targeted ad for that specific keyword. Here it is… and It’s what we call a S.K.A.G.Īnd It’s where you put just one single keyword (search term) in an ad group. So, what exactly should you be doing….what is this “BIG Idea”?įear not, you greedy, little truth-seeker… This is the quickest and most certain way to murder your money! This might seem innocent – but hear me when I say this…. “Financial advice Sydney” – yea, why not? Let’s chuck that in there too! “Financial advisors Sydney” – yep, I’ll throw that one in also… “Financial planners Sydney” – I’ll add that Select a bunch of search terms – and then cram em’ all into one ad group.
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